Tools
Engagement Rate Calculator
See your engagement rate instantly, then learn how to raise it.
Enter a positive follower count and nonnegative likes and comments to calculate your engagement rate.
Explore fan activities with a gamified link in bio that supports streaks, points, and rewards. Measure its results against your own goals. Start free.
How engagement rate works
This calculator divides likes plus comments by followers, then multiplies by 100. For example, 80 likes and 20 comments on an account with 2,000 followers gives a 5% rate. Use numbers from the same post and time period. This formula does not include reach, saves, shares, or sales, so compare it only with results calculated the same way.